December 29, 2025 - As a professional manufacturer of food-grade carboxymethyl cellulose sodium (CMC), Changzhou Guoyu Environmental Protection Technology Co., Ltd. successfully participated in the "Hi & Fi Shenzhen - Health Ingredients & Food Ingredients Exhibition" held at the Shenzhen International Convention and Exhibition Center (Bao'an New Venue) from December 16 to 18, 2025. This exhibition, as the year's grand finale industry event, was of a large scale, covering an area of 250,000 square meters, and attracted over 2,500 domestic and international exhibitors as well as a large number of professional buyers. It aimed to build a one-stop platform for the coordinated development of the entire food industry chain. Seizing this opportunity, Guoyu Company not only consolidated its industry connections but also successfully expanded into the South China market, achieving breakthrough results.
·Insight into the latest trends and showcase professional solutions
This exhibition focused on health, natural and functional ingredients. Guoyu Company presented its "Yuyu" brand food-grade CMC series products, highlighting the outstanding performance of CMC as a high-performance thickener, stabilizer and emulsifier in meeting current market demands for clean labels, product improvement and quality stability. During the exhibition, the company's team had in-depth exchanges with professionals from multiple fields including dairy, beverages, baking and snack foods, and personally experienced the strong demand for functional and customized food ingredients in the industry, which provided a clear direction for Guoyu's future product development and market strategies.
·Connecting industrial partners, achieving fruitful results
Thanks to the powerful gathering effect of the exhibition, the booth of Guoyu attracted a large number of professional visitors, including representatives from many leading food enterprises. Through on-site professional and detailed technical explanations and product application demonstrations, the company successfully:
Developing a new customer network: We have established initial contact and cooperation intentions with over 30 potential customers from South China and Southeast Asia, significantly expanding the company's customer base in the South China market.
Deepen existing cooperation: We had in-depth face-to-face exchanges with several existing clients, listened to their feedback on product usage, and had productive discussions on future cooperation directions and new demands, further consolidating the strategic partnership.
Enhancing brand visibility: In the highly competitive exhibition environment, Guoyu Company, with its over 30 years of professional production history, stable product quality and professional technical service team, has effectively enhanced the brand awareness and influence of "Yuyu" in the food raw material market in South China.
Looking to the future, participating in the 2025 Shenzhen Health Ingredients and Food Additives Exhibition is a crucial step in Guoyu Environmental Protection Technology's market expansion strategy. The positive results achieved not only confirm the market competitiveness of our products and solutions but also inject strong confidence into our continuous deepening of the South China market and serving the global food industry. Guoyu will continue to be committed to the innovation and optimization of CMC products, providing superior products and professional services to grow together with industry partners and jointly create a healthy food future.
