June 18, 2026, Changzhou - From June 15th to 17th, the 27th Health and Natural Raw Materials, Food Ingredients Exhibition (Hi & Fi Asia-China 2026, abbreviated as FiA) was grandly held at the Shanghai National Exhibition Center. As a professional manufacturer deeply engaged in the CMC (Carboxymethyl Cellulose Sodium) field for nearly four decades, Changzhou Guoyu Environmental Technology Co., Ltd. showcased its full range of food-grade CMC products with a comprehensive lineup covering sales, research and development, production, and quality. In this industry event that gathered 2,500 exhibitors from around the world and 120,000 professional visitors, it delivered an outstanding performance.
·Everyone participates, all links are empowered, showcasing professional capabilities
This year's FiA exhibition was themed "From Components to New Beginnings, and From Health to Farther Progress", focusing on six popular sections including probiotics, flavor enhancement, sports nutrition, silver-haired economy, oral beauty, and new food raw materials. It is the annual benchmark event in the Asian food raw material field. Guoyu Environmental Protection attaches great importance to this exhibition opportunity. All members of the sales department were present, and the technical research department and production quality department also sent key personnel to accompany them, forming a three-dimensional exhibition team of "sales front-end + technology middle-platform + quality guarantee". During the exhibition, the company showcased food-grade CMC samples covering all categories, including high acid-tolerant type, high transparency type, soluble type, ice cream-specific type, baking-specific type, and acidic milk beverage-specific type, comprehensively covering various application scenarios from dairy products, beverages, ice cream to baking, sauces, and meat products.
·Technology-driven, professional assistance, highly recognized by customers
CMC, as a safe and efficient food additive, possesses irreplaceable functional advantages in areas such as thickening, emulsification, suspension, water retention, and film formation. At the exhibition site, colleagues from the R&D department and the production quality department were on-site throughout the event. They provided professional and detailed technical solutions and customized application suggestions for customers' pain points in actual production, such as protein precipitation, stratification, water stratification control, taste optimization, and acid resistance stability. This "technology + sales" collaborative service model has won high recognition and trust from many professional visitors.
·A fruitful period, with over 80 new customers, and the brand's popularity reaching a new high
The three-day exhibition witnessed a consistently high level of interest at Guoyu Environmental Protection's booth. The company successfully acquired over 80 new customer resources during this exhibition and conducted in-depth communication and maintenance exchanges with several existing customers, further strengthening the cooperative relationship. Through in-depth dialogues with colleagues in the global food industry, the company's team also promptly grasped the latest trends and information in the plant-based food, functional beverages, and clean label industries.
This trip to Shanghai FiA was not only a concentrated display of products, but also a comprehensive review of Guoyu Environmental Protection's overall strength. In the future, Guoyu Environmental Protection will continue to uphold the concepts of "professionalism, stability, and innovation", providing higher-quality products and more professional services, to continuously empower global food industry customers and writing a new chapter in the field of healthy food ingredients.
